Wine & Brandy industry information
The South African wine and brandy industry developed the need for a comprehensive, industry-wide strategic exercise that will help it to reach a desirable future state by 2025. This entails a robust and adaptable approach to drive profitability, global competitiveness and sustainability.
Six main themes, or work streams were identified, which cover key aspects for development.
Economic empowerment & development
Human resource development & training
Knowledge & information development
Market development & promotion
Social development & upliftment
Technology innovation & transfer
10 projects were identified to address the 6 work streams. These projects were repackaged into four toolbox items and six game changers.
Toolbox: creating an enabling environment for business as usual
Implementation plan for learning and development in the wine value chain
Price point analysis of supply chain – packaged and bulk
Realignment of research & development structure
Single South African information portal and search engine
Game changers: changing the wine & brandy industry’s landscape
Analysis of market and consumer trends and formalising global trade agenda
Wine tourism baseline study and strategy development
Brand South Africa local marketing strategy
Land reform & transformation plan
Technology transfer and innovation strategy for the wine value chain
Wine social compact