Consumer responsibility:

Leading producers of alcohol beverages promote the responsible consumption of their products and in collaboration with government address issues cause by alcohol misuse and abuse.


Ongoing awareness campaigns are the driving force of the responsible alcohol use message to the mainstream public. A number of campaigns have been developed to reach a variety of audiences.

It is the opinion of AWARE, there is no single action that can likely reduce alcohol problems, but rather a mix of self-regulation, enforcement of existing laws governing sale and consumption, and targeted interventions, combined with individuals taking personal responsibility for their drinking choices.

To see more of the campaigns the AWARE is involved in, Read more here.